Where Does Holiday Cash Go? Here.

The Brief The window was small and the audience was teens. MIDFLORIDA Credit Union needed social media that could convert holiday cash into new checking account holders — fast.

The Strategy Teens are a skeptical audience, especially coming from a financial brand. On Snapchat, there's no room for a soft sell — you have a few seconds before the swipe. As the copywriter and content strategist on this ad, I wrote directly to the moment: holiday cash in hand, no plan for it yet. The creative direction was to make opening an account feel like the obvious, cool move — not a responsible obligation. Urgency without pressure.